Fidelity Health Marketplace

A monkey on your back

Fidelity Health Marketplace aims to help employers, regardless of size, offer employees the variety of products they need to feel secure about their financial future. Fidelity Health Marketplace offers the same level of support and security that large corporations command, at any scale.

FHM came to BEAM to help carry that message through video. Our strategy was to connect with employers and HR administrators alike in order to connect and convey FHM’s understanding of the frustrations within healthcare administration. In many cases, small and medium-sized businesses have to wade through far more hassles, paperwork, tracking and just general rigamarole to get to the same place that large corporations are more easily afforded through support and technology.

And what better to convey these commonly shared frustrations through Andy Primeau’s idea: Healthcare Administration is a Monkey on Your Back.

Yao, Andy and I worked together to get our Monkeys just right. Yao illustrated every possible angle and expression that we perceived our Monkey could be and have. Then, we contracted with Macaela and the gang over at NewFangled Studios in Charlestown, MA to help us carry out the casting, shoot and animation work. We kept the shoot confined to one day with our customized team.

The result was an eye-catching use of mixed media consisting of animation+live action. The monkeys infiltrated and FHM was there to magically make them disappear.

• Creative Direction: Andy Primeau
• Producer/Director: Matt Gelineau
• Animator: Newfangled Studios
• Voiceover Artist: Melody Schaal